Reid was churning out hits with an all-star list of African-American talent. It was the summer of 1992 Bobby Brown, who had made Atlanta his adopted home, was a growing presence at the top of the R&B charts. They’d had to move to the South Denver didn’t have what they needed to make it.Ītlanta, on the other hand, was the perfect place for these two young rappers. To extend the reach of the ad’s popularity, Tag Team is working on a “Scoop! There It Is” challenge (prizes for the best recordings of kids singing the song) and re-creations of the commercial with an ice cream party as the reward.“Yeah, but how do you spell ‘whoomp’?” Steve asked his best friend-the kid he’d grown up with in Denver in the early ’80s, the guy he’d brought to Atlanta all those years later with the dream they’d someday hit it big in the hip-hop game.
I want that when children look at this commercial they go, ‘Mama, I want an ice cream party.’” “This takes me back to when my brother and I were little boys and we made our own ice cream and we would sit in the driveway, cranking it round and round. The concept of an ice cream party also registered deeply with Glenn, whose father died in recent years. Who they are onstage, that came through,” Hailes said. “It was impressive to see the enthusiasm. Hailes noted that even after dancing and scooping about 50 times during filming, Glenn and Gibson’s level of vivacity never dipped. “I still laugh at the commercial - and I made it!” he said. Glenn credits his acting background and previous commercial work for his improvised shout of “Sprinkles!” at the end of the clip, as he throws a handful of the colored candy confetti in the air. “I got a text (before the shoot) that ‘wardrobe is tomorrow.’ And I was like, wardrobe? I want to look like me! I said, ‘I gotta go talk to these people,’ and everyone was cool and let us wear our own stuff,” said Gibson, who sports his Tag Team jacket on screen. The duo’s wardrobe was also distinctively Tag Team. Anthony Goolsby plays the father who walks in with his daughter (Amethyst Davis) and immediately joins in the scoop-a-licious dancing.
#Tag team whoomp there it is free
The song’s newfound recognition in the Geico commercial also marks the first time Tag Team - still regulars on the touring circuit (“If there wasn’t a pandemic right now, we’d be doing shows,” Gibson interjected with a hint of melancholy) - has appeared in an ad, an experience that they relished.įilmed in November at a residence in Atlanta, the spot also features actress Nicci Carr as the housewife calmly cutting vegetables in the kitchen before the camera pans over to Tag Team, armed with ice cream scoops and sliding dance moves - which they were free to improvise. 2 on the Billboard Hot 100 (Janet Jackson’s “That’s The Way Love Goes” and UB40′s “Can’t Help Falling in Love” were the respective roadblocks to a No.1 showing) and, over the years, appearing in films including “Elf” and “Addams Family Values,” commercials for detergent and diapers and on the dance floors for about 7 billion wedding receptions. 1 on Billboard’s R&B/Hip-Hop Songs chart reaching No. The history of “Whoomp!” starts with hitting No. What do you say to that? For me, it’s poignant.” Just 15 minutes ago, someone sent me a video of her daughter bouncing to the commercial (standing in her crib).
The way that song hit (in 1993), we knew we wanted to make party records.
“I’ve done all of the historic clubs in Atlanta and ‘Whoomp!’ has always been an extension of us partying. “I’ve DJ’d at every club (in Atlanta),” said Glenn, who retired from spinning in 2015, but works as an actor and voice over artist. I think that’s why people are getting a kick out of it.”Īt the top of the “people getting a kick out of” the resurgence of “Whoomp!” column is the affable duo of Glenn (the chattier of the two) and Gibson, who have lived in Atlanta since the late-’80s.ĭuring the interview call with the Martin Agency representatives, the Tag Team pair - brothers, as they refer to each other - is alternately giddy, thankful and proud, not only that the song has revived their national profile, but that its very structure allows it to continuously peek out of pop culture. “People have been listening to it since the ’90s and it’s a song that’s a celebration. “Why (‘Whoomp!’) resonates with people, now it’s everyone’s song,” said Sean Riley, senior vice president and creative director at the Martin Agency. But the track also appealed to the creative team’s desire to showcase, simply, fun. For Hailes, “Whoomp!” was a song that revisited his “coming of age” years.
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